The Great Woven Witch Restructuring

A Note About Our Mysterious Workforce

Visitors to Woven Witch may have noticed something rather dramatic happening behind the scenes recently.

Apparently, I had employees.

Quite a lot of them, judging by some of the language that had quietly found its way onto my website.

There were references to our team, our artisans and various mysterious people apparently waiting behind the scenes to help customers with their Woven Witch enquiries.

This came as something of a surprise to me.

Mostly because I had never met any of them.

Woven Witch began with me, a crochet hook and an idea. Every cardigan, piece of jewellery and little experiment you see here has passed through my own hands. I choose the yarn, make the stitches, add the beads, sew in the labels, take the photographs and eventually package the finished pieces.

Yet somehow, according to my own website, an entire workforce had apparently moved in without telling me.

They were remarkably quiet.

They never made a single stitch.

They didn't contribute towards the yarn bill.

And not one of them offered to make me a cup of tea.

Naturally, this could not continue.

So I am pleased to announce that Woven Witch has recently undergone a major corporate restructuring.

The imaginary workforce has been fired.

All of them.

Effective immediately.

Fortunately, the real Woven Witch team has survived the redundancies.

First, there is me — Gani, founder, designer, maker, photographer, packer, website tinkerer and the person responsible for turning increasingly large quantities of yarn into things I hope somebody might treasure.

If you contact Woven Witch, there isn't a customer-service department receiving your message.

It's me.

If you order something, there isn't a warehouse team preparing your parcel.

Also me.

And if something new suddenly appears in the Journal because I had an idea at an unreasonable hour...

Yes.

Me again.

But I am not entirely alone.

There is, of course, Cherry.

Cherry is the official Woven Witch house model. Patient, dependable and remarkably tolerant of having crochet draped over her at all hours, she has been here through much of Woven Witch's development.

Her salary remains £0.

She has yet to complain.

Then we have the Enchanted Bee.

Originally created as a crochet brooch, he has experienced an astonishing rise through the company. He has appeared in promotional imagery, taken up residence on the Woven Witch homepage and now accompanies me personally as a rather splendid brooch.

His exact job title remains under discussion, although Head of Marketing seems increasingly appropriate.

Again, salary: £0.

Excellent for the company accounts.

And finally, there is my AI creative companion.

Part sounding board, part copywriter, part website critic and occasional enthusiastic accomplice to my increasingly elaborate crochet ideas.

It has helped me turn scattered thoughts into product descriptions, Journal stories and names for pieces and collections — while also being partly responsible for the alarming quantity of lavender that keeps appearing in Woven Witch imagery.

So there you have it.

The mystery has been solved.

There is no hidden workshop filled with artisans. No enormous design department. No team of people quietly producing Woven Witch pieces behind the scenes.

There is one woman making things by hand, one exceptionally cooperative mannequin, one ambitious crochet bee and an AI that has become far too emotionally invested in the career progression of both.

And somehow, between us, Woven Witch is growing.

I rather like our little team.

Even if only one of us can actually crochet.

Gani
Woven Witch

One maker. One mannequin. One bee. One AI. Absolutely no mysterious artisans. 🧶🍒🐝🤖🖤